Evie Garnett

Brand & Visual Designer

Brand identity & design

My aim is to create meaningful visuals and brand stories that connect, inspire, and drive purpose.

Hello, I’m Evie – a brand-focused designer and creative based in East Sussex, UK, with over 18 years’ experience helping businesses craft engaging, purposeful, and consistent visual identities.

I specialise in branding, campaign design, illustration, UX/UI, and content creation, with a focus on strategic storytelling and visuals that simplify, connect, and inspire. I’m especially passionate about working with brands that aim to make a positive impact - whether through wellbeing, sustainability, or innovation.

I’ve worked with a variety of brands, including Bauer Media, Benefit Cosmetics, Ryman, Funky Pigeon, Moonpig and Thortful, delivering everything from greeting cards and giftware to assisting with campaigns. I also created brand identities for start-ups The Stag Company, Hen Party Deals and Fizzbox.

Outside of design, I’m currently completing a Level 4 Nutrition course and have trained in Mental Health First Aid, which deepens my interest in health and wellbeing.

If you're looking for a designer who combines creativity with strategy, and cares deeply about meaningful, effective branding - let's have a chat!

As seen in

Purpose-led design that connects, inspires, and delivers.

I blend strategic thinking with thoughtful storytelling to create visuals that not only look beautiful - but connect deeply with their audience. Whether crafting brand identities, campaign assets, or stationery collections, my focus is always on clarity, meaning, and emotional resonance.

Typography, illustration, and intricate detail play a key role in my creative process. I believe great design is not just aesthetic - it’s a tool for communication, connection, and change.

Every project begins with listening. I take time to understand the goals, values, and audience behind the brief, ensuring each solution is not only visually strong but grounded in purpose. I thrive on collaboration and believe the best ideas emerge through open dialogue, shared vision, and creative partnership.

My aim? To produce distinctive, engaging, and effective design that makes a lasting impact.

Core skills

  • With 18+ years of experience across print, packaging, digital, and campaign design, I create visuals that are not only beautifully crafted but also strategically aligned. From marketing materials to custom illustrations, every asset is designed to communicate clearly, connect emotionally, and support brand goals.

  • I specialise in building and evolving brand identities with depth and consistency - developing everything from logos and tone of voice to full visual systems and brand guidelines. I bring a strategic lens to the full branding process, ensuring every element supports long-term brand recognition and emotional resonance.

  • Using Adobe Premiere Pro, I produce engaging video content for social media, marketing campaigns, and internal comms. My approach is audience-led - creating videos that are concise, visually on-brand, and optimised for performance across platforms.

  • I thrive in collaborative environments and have extensive experience working with stakeholders, freelancers, and cross-functional teams. I simplify complex ideas through clear visuals and storytelling, ensuring alignment from concept through to delivery.

  • I design intuitive, user-first digital experiences that blend visual storytelling with functionality. From wireframes to polished interfaces, I focus on making the user journey seamless, engaging, and aligned with brand purpose.

  • Fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Premiere Pro), as well as Figma, Canva, Google Suite, and Microsoft Office. My working knowledge of HTML/CSS helps bridge the gap between design and development, ensuring smooth implementation.

A selection of my work